long story short, i am a data science consultant with 20+ years experience in data analytics, software engineering and project management. data science is the discipline of extracting actionable information from data. it’s a wide domain ranging from classic data analysis and statistical inference to predictive analytics and unsupervised learning.
the emails table holds email campaign related information (campaign name, recipient action, …) the visited pages table where the customer’s online behavior is recorded. from that data, we want to predict whether the customer will buy again from our store. the outcome corresponds to the label column in the master file.