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How To Write Fundraising Emails That Hook Readers

  • The first 120 to 150 words of a fundraising email are prime real estate
  • This is where you’re going to either capture attention or have people archive the email
  • You need to make a point quickly and transition into a strong ask
  • What I’ll cover in the rest of this article are the must-include elements of first 120-150 words of your   DA: 32 PA: 38 MOZ Rank: 70

How To Use A Story In Your Next Email

  • For instance, if the story will be contained in the email it will probably be shorter and you won’t have to worry about linking to a website page that has the rest of the story
  • Writing copy for an email isn’t rocket science, I promise
  • Use shorter sentences and paragraphs to keep the eyes moving through the email.   DA: 32 PA: 44 MOZ Rank: 77

The Storytelling Non-Profit

  • Successful year-end fundraising campaigns don't happen by accident
  • Year-end fundraising campaigns that meet their goals happen as a result of good planning and excellent project management
  • But year-end fundraising campaigns that exceed their goals happen because there is a compelling story behind them
  • One that draws donors into the campaign   DA: 32 PA: 32 MOZ Rank: 66

5 Tips For Telling A Better Story In Your Next Email

  • Email is one of the most effective online fundraising channels
  • But it’s not enough to just write any old email and send it out
  • You have to write an email with a strong theory of change, an urgent call to action, and tells a compelling story.Over the coming weeks, your donors will be receiving dozens of fundraising emails.   DA: 32 PA: 50 MOZ Rank: 85

How To Create An Email Calendar

  • An email calendar is a calendar that provides an overview of what is being sent and when
  • For organizations that send a lot of emails, do email segmentation, or have a team working on emails, a calendar is a valuable tool
  • I'm the author of The Storytelling Non-Profit: A practical guide to telling stories that   DA: 32 PA: 38 MOZ Rank: 74


  • Enter Your Name and Email Address Below to Get Your Workbook   DA: 41 PA: 4 MOZ Rank: 50


  • Get a free chapter from The Storytelling Non-Profit book
  • Enter your contact information below to receive a free chapter from The Storytelling Non-Profit book by Vanessa Chase Lockshin   DA: 41 PA: 4 MOZ Rank: 51

Resources For Communications

Looking for communications resources? You're in the right place! Free Communications Training Videos Free video trainings on non-profit communicationsFree video trainings on non-profit storytellingCommunications Planning5 Simple Steps to Planning Year-End CommunicationsHow to Plan Your Organization's Stories for the YearPlanning Your Non-Profit's …   DA: 32 PA: 40 MOZ Rank: 79

Creating Key Messages For Fundraising

  • Your email address will not be published
  • Required fields are marked * I'm the author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness, and the creator of immersive online training programs that have trained thousands of …   DA: 32 PA: 35 MOZ Rank: 75

The Storytelling Non-Profit

  • 1,831 likes · 4 talking about this
  • Helping non-profit organizations learn how to tell stories that raise money and awareness.   DA: 16 PA: 23 MOZ Rank: 48

The State Of Storytelling In The Nonprofit Sector

  • mail, email appeals, video, blogs, events, and face-to-face meetings
  • But when we asked nonprofits which of these channels had the best monetary improvement from stories, the results varied slightly
  • Read 6 Types of Stories that Spur Giving “ WWW.NETWORKFORGOOD.COM/NPO WWW.THESTORYTELLINGNONPROFIT.COM 4   DA: 22 PA: 50 MOZ Rank: 82

Consultants Directory

  • email: [email protected] Many years of varied experience to share with prospective clients
  • Former high school teacher and guidance counselor
  • Former private school Headmaster
  • Former Director of Development and Alumni Affairs
  • Former university senior administrator.   DA: 20 PA: 47 MOZ Rank: 78

Network For Good’s Nonproift911 Webinar Series Presents

  • Email Fundraising Online fundraising is growing each year
  • Luminate Online Benchmark Survey reported email volume is up by 70% Now is the time to develop and improve your online fundraising program   DA: 22 PA: 49 MOZ Rank: 83

Storytelling Basics For Non-Profits

Vanessa Chase Fundraising and Communications Strategist Speaker: Association of fundraising professionals, Council for Advancement and Support of Education, npEngage, BBCON14, Association of Donor Relations Professionals Clients: BC Children’s Hospital Foundation, Hope for the Nations, …   DA: 18 PA: 45 MOZ Rank: 76

The Storytelling Non-Profit (storytellingnp)

The Storytelling Non-Profit | Helping non-profits tell stories that raise money and awareness.   DA: 17 PA: 16 MOZ Rank: 47

Free Website Link And Keyword SEO Overview For Domain

Free SEO Overview provides summary of most important SEO (Keywords, Links) metrics for domain:   DA: 15 PA: 50 MOZ Rank: 80

Nonprofit 911 Webinar: One Stop Shop For

  • Vanessa Chase is a fundraising and communications strategist.She founded TheStorytellingNonprofit to help nonprofits connect in more meaningful ways with donors through stories and stewardship
  • Her work reaches a community of more than 5,000 nonprofit professionals each month
  • Vanessa works with nonprofits throughout North …   DA: 24 PA: 50 MOZ Rank: 90

The Storytelling Non-Profit

  • Storytelling is a tool that can support so many communications and fundraising goals
  • One of the things it can do is help you grow your membership base   DA: 16 PA: 45 MOZ Rank: 78

Top 90 Non Profit RSS Feeds

  • Helping non-profit organizations learn how to tell stories that raise money and awareness
  • Vanessa Chase Lockshin is an international non-profit consultant, thought leader, speaker, and author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness
  • 1 post / week View Latest Posts ⋅ Get Email   DA: 17 PA: 21 MOZ Rank: 56

An Ultimate Guide To Nonprofit Storytelling (30+ Tips)

  • Receive our free email updates to get nonprofit tips, resources and freebies sent directly to your inbox
  • 12 Donation Form Best Practices to Inspire Your Online Fundraising; How to Set Up a Nonprofit Donation Page (7-Step Guide with Examples)   DA: 12 PA: 45 MOZ Rank: 76

The Storytelling Non-Profit: A Practical Guide To Telling

The Storytelling Non-Profit walks professionals through the process of telling a story that inspires and resonates with a target audience.I believe that stories have the power to change the world, and my hope is that The Storytelling Non-Profit helps thousands of non-profits find their voice to tell their stories.-VanessaThe Storytelling Non   DA: 14 PA: 50 MOZ Rank: 84

4 Things You Should ALWAYS Include In

  • Include an email, a phone number, website, and links to your social media channels so she can find you using the method of her choice
  • Fill your idea tank One of the smartest things you can do is to watch nonprofits that are doing a great job with their donor newsletter and use them for inspiration.   DA: 18 PA: 42 MOZ Rank: 81

Why Do I Need A Charity Newsletter

  • Email drives more charitable donations than any other online channel
  • 42% of donors prefer to hear from causes they support by email, 20% of donors said that emails made them more likely to donate again and 69% of subscribers said they were more likely to donate after receiving an appeal for a specific need
  • Everyone gets more emails than they   DA: 23 PA: 36 MOZ Rank: 81

Building The Narrative Of Your Fundraising Program

  • But when it comes to building an effective fundraising program, consistency, continuity, and clarity make a difference
  • Clarity is an especially important element of narrative that can impact fundraising
  • Donors need to understand who your organization is, what it stands for, what problem it solves, how it solves that problem, and what impact   DA: 13 PA: 50 MOZ Rank: 86

Vanessa Chase Lockshin

  • Vanessa Chase is the President of The Stortyelling Non-Profit - a fundraising and communications strategy company
  • Through her work, Vanessa’s goal is to help passionate non-profit folks learn techniques and tools to better articulate their non-profit’s impact in a way that translates to more money fundraised.   DA: 15 PA: 17 MOZ Rank: 56

Stephanie Seaton

  • Jul 1994 - Present27 years 4 months
  • Development of persuasive brand promotions and sophisticated solutions to design challenges – specializing in graphic design (ie
  • catalogs, ads, signage etc), illustration and photography
  • Award-winning print and website development for companies in Canada, USA, Italy and France.   DA: 15 PA: 29 MOZ Rank: 69

Top 90 Non Profit Blogs And Websites

  • Vanessa Chase Lockshin is an international non-profit consultant, thought leader, speaker, and author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness
  • 1.8K ⋅ 6.1K ⋅ 1 post / week View Latest Posts ⋅ Get Email Contact   DA: 17 PA: 17 MOZ Rank: 60

How To Find A Story For Your Next Appeal

  • Jun 7, 2021 - Stories are the core of a great fundraising appeal
  • Ideally, we want to share our theory of change story plus a specific story example
  • But sometimes finding a specific story to tell is easier said than done
  • When I’ve surveyed non-profit professionals in the past, they often cite difficulty finding stories to tell as …   DA: 17 PA: 50 MOZ Rank: 94 The Storytelling Non-Profit: A Practical Guide

  • The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness - Kindle edition by Lockshin, Vanessa Chase
  • Download it once and read it on your Kindle device, PC, phones or tablets
  • Use features like bookmarks, note taking and highlighting while reading The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness.   DA: 14 PA: 50 MOZ Rank: 92

The Storytelling Non-Profit

  • Charity: water is often the gold standard for fundraising and storytelling in the non-profit sector
  • They are excellent at what they do   DA: 16 PA: 45 MOZ Rank: 90

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